Blog · methodology, evidence, experiments

Writing from the project.

Long-form notes on ad-ops methodology, security posture, and what we've learned running mureo against real accounts. Evidence-based and data-forward; no hype, no lists of five tips.

    • methodology
    • anomaly-detection
    • anti-pattern

    How AI agents misdiagnose CPA spikes

    Why naive threshold alerts on ad cost-per-acquisition fail at the point they are most needed — and the three mechanisms mureo uses to fire only on signal.

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